This branding concept for "Gellato" delivers a playful yet refined aesthetic that feels both nostalgic and contemporary. The color palette is centered around soft, creamy tones (hex #ECE7D6) and a rich, chocolatey brown (hex #604422), creating a warm, inviting atmosphere that evokes the creamy, indulgent nature of gelato. Bright accents, like the vivid orange background in the lifestyle shot, inject a sense of fun and energy.Typography plays a crucial role in the brand’s personality: the bold, rounded serif typeface conveys both sophistication and approachability, with playful curves that hint at the swirl of ice cream. The packaging design stays clean and modern with minimalist line illustrations and retro-inspired script, enhancing the artisanal, hand-crafted feel of the product.Overall, the "Gellato" branding strikes a perfect balance between classic charm and modern freshness, making it appealing to a wide range of audiences — from stylish young adults to nostalgic traditionalists.

identity — branding

figma — photoshop